Blog

Pricing Psychology and Selling your Home

Have you ever seen a product at a store and thought, “Whoa. That price is outrageously high. It’s just not worth it!” Conversely, you might have also reacted to another product with, “That’s awfully cheap. The quality must not be good.”Welcome to the psychology of pricing! According to research, people tend ...

Continue Reading

How to Make your Home “Picture Perfect” for Viewings

Have you ever had a formal photo shoot? Perhaps you’ve had one for work or arranged one for your family. If so, chances are you dressed up and made yourself look your best. That’s the right mindset to be in when selling your home too. You want to make every room ...

Continue Reading

When to Increase your Budget when Shopping for a Home

When you set a budget for a new home, you’re obviously hoping — maybe even expecting — to find the ideal property within that price range. But, it doesn’t always work out that way. In fact, there are many circumstances in which you might have to rethink your budget and possibly even increase it, ...

Continue Reading

How to Light your Home for an Evening Viewing

How to Light your Home for an Evening Viewing When you’re selling your home, you may have buyer requests to view it later in the evening, when it’s dark outside. This can be common during winter months given the sun sets much earlier in the day. In that circumstance, effective home lighting becomes ...

Continue Reading